How To Instantly Stand Out To Your Ideal Client

Want to instantly stand out to the next potential client that stumbles upon your page? Keep reading to discover exactly what makes you stand out from the competition!

NICHE DOWN

You know what they say, "When you try to market to everyone you are really marketing to no one." Choosing a niche or specialization helps you stand out from the crowd (and charge higher prices). Let's play out a scenario. Pretend for a moment you are the owner of a skincare brand looking for a social media manager to run your IG account. You find one SMM that works with women-owned businesses and another that specializes in beauty/wellness brands. Which are you most likely to choose? Probably the one that specializes in your specific niche, right? If you haven't already, niche down!

GIVE VALUE

A good general rule of thumb is you can never give away too much value. Give them something that makes them think, "Wow if this is what I am getting now, how much more will I get by working with them."Create content that keeps your community constantly coming back to you as the expert.

BE AUTHENTIC

Listen, people know when you genuinely care about them and when you are just trying to make a sale. Be a kind human. Show people kindness and reach out whether they work with you or not. Genuinely talk to your ideal client. People don't care how much you know until they know how much you care.

PRESENTATION

What do people see when they come across your page?

• Do you show up consistently?

• Do things with excellence?

• Present yourself as an expert?

• Have a cohesive brand?

All of these things play a huge part in whether or not someone takes the extra step to reach out and work with you. First impressions are everything! Make sure to put your best foot forward.

Was this helpful? Comment below! Still have questions? Reach out to me at courtneyclucas.com to set up a free strategy call. I can't wait to meet you!